Our Leadership

Executive Team

Driving us forward to build a better future

Our Senior Leadership Team at Leaf Home is made up of dedicated, focused, and experienced executives who share a passion for making an impact. With decades of experience across multiple industries, their work in revolutionizing the home improvement and home safety industries has resulted in countless awards, national recognition, company growth, and the continuation of our core mission of serving our neighbors effectively. While guiding the company towards strategic goals, our Senior Leadership Team recognizes unity + expertise as two of our many values that help us succeed in providing the best solutions for all things home.

Jeff Beck, CEO and President of Leaf Home Solutions
Jeff Beck CEO & President
Jeff Beck

Jeff is the Chief Executive Officer and President of Leaf Home and has over 16 years of industry experience rooted in project management, information technology, operations, and leadership. Since joining Leaf in March 2014, Jeff has transformed the internal business operations of the company, implementing innovative technology that has fostered unmatched scale.

By building an in-house digital marketing team, Jeff has developed a metric-driven, omnichannel marketing strategy and a custom ERP application that has optimized Leaf’s national brand recognition and expanded its customer base.

Prior to responsibilities across technology, operations and leadership at Leaf, Jeff was a Managing Partner at business consulting firm Avvenire Solutions and Consultant at DeCarlo, Paternite and Associates Inc., where he worked to provide technology-focused solutions to companies. Jeff earned a B.B.A. in Computer Information Systems from Kent State University.

Chris Counahan, Chief Sales Officer for Leaf Home
Chris Counahan Chief Sales Officer
Chris Counahan

Chris is the Chief Sales Officer of Leaf Home. He manages Leaf’s growing network of customer service delivery centers and sales teams, consisting of 135 field managers and over 1,700 sales representatives. Chris has helped drive the expansion of Leaf and sustain high-quality DTC sales and installation services in all field locations.

Before joining the company in June 2012, Chris served as Vice President of Sales at Owens Corning, a global leader in insulation, roofing and composites, for over 11 years. Prior to his tenure at Owens Corning, Chris worked alongside Matt as a Sales Manager at Erie Construction, a position he held for over three years. Chris holds a B.S. in Sociology from the University of Akron, where he played football for four years.

Rocco Mano, Chief Operating Officer for Leaf Home
Rocco Mango Chief Operating Officer
Rocco Mango

Rocco is the Chief Operating Officer of Leaf Home. Rocco joined Leaf in January 2019 from Performance Health, where he served as the Chief Manufacturing, Product and Innovation Officer. Rocco brings extensive expertise in manufacturing, research & development, commercialization and capacity expansion to Leaf.

Serving as a manager, director, vice president, and general manager across business units at The Lubrizol Corporation for nearly two decades, Rocco led business growth, restructuring and strategic planning programs to increase productivity and profitability. Rocco has also guided a number of companies through successful private equity acquisitions and managed companies under private equity ownership. Rocco earned a B.S. in Chemical Engineering from the University of Cincinnati.

Mike Gori, Vice President of Product Development for Leaf Home
Mike Gori Vice President of Product Development
Mike Gori

Mike is the Vice President of Product Development at Leaf Home. Currently, Mike leads the research & development team in the design, patent and roll-out of LeafFilter’s new fascia and half-round style gutter solutions. He has extensive product development and IP expertise combined with significant experience in adjacency mapping and end-user and consumer research. Mike’s contributions to Leaf include significant IP and product capability expansion, implementing multi-sourcing manufacturing partnerships and lowering overall material cost.

Before joining Leaf, Mike worked as VP of Product Management at the private equity backed AZEK Building Products (now CGP International LLC) where he drove external investment in the company’s product development. Mike earned a B.A.SC. in Psychology from Ohio University.

Chris Nagel, Chief Financial Officer for Leaf Home
Chris Nagel Chief Financial Officer
Chris Nagel

Chris is the Chief Financial Officer of Leaf Home with over two decades of experience as a financial executive. Prior to joining Leaf Home in June 2019, Chris served as CFO of Springs Window Fashions in Madison, Wisconsin. While at Springs, Chris helped execute a number of acquisitions as well as the successful sale of the company to another private equity sponsor.

Prior to joining Springs, Chris served as CFO and Executive Vice President of Finance of Fairmount Santrol, a sand reserve and manufacturer serving international oil and gas markets. During his four-year tenure at Fairmount Santrol, Chris played an instrumental role in leading the company through its accelerated IPO, increasing revenue to over $1.4 billion and facilitating acquisitions totaling $475 million.

Previously, Chris spent nine years in various roles at Scotts Miracle-Gro, including Chief Financial Officer, overseeing investor relations, strategy and business development. Chris was named as one of Crain’s Cleveland Business CFOs of the Year in 2015 and previously served on the board of the Cleveland Zoological Society. He received his Bachelor’s degree from Ohio State University.

Sean Loboda, Chief Human Resources Officer for Leaf Home
Sean Loboda Chief Human Resources Officer
Sean Loboda

Sean is the Chief Human Resources Officer of Leaf Home. Since joining Leaf in 2019 as the Vice President of Talent and Human Resources, Sean has spearheaded a number of improvements, including a focus on programmatic recruitment advertising, the implementation of a new learning management system to both invest in employees and keep up with state-compliant training, and fostering new initiatives to emphasize diversity and inclusion recruiting.

Sean brings with him 15 years of expertise with proven success in recruiting, human resources, and talent management. Before joining Leaf, he was previously the Director of Talent Acquisition for National General Insurance, where he was responsible for all human capital planning and recruitment marketing. Sean earned his B.S. from DePaul University.

Dominic DeCarlo, Chief Information and Technology Officer for Leaf Home
Nick DeCarlo Chief Information and Technology Officer
Nick DeCarlo

Dominic “Nick” DeCarlo is the Chief Information and Technology Officer of Leaf Home with over 19 years of experience focused on infrastructure, architecture, solution development, and security. In the past several years, he has turned his focus to the digital channel, developing digital solutions and integrating them to on-premise technology to drive overall customer experience.

In Nick’s current role, he is focused on cloud infrastructure, technology innovation, analytics, and key technology initiatives to continue to improve the customer journey. With the end goal of building strong relationships with both internal and external leaders, Nick acts as a true partner to make IT a business enabler.

Prior to joining Leaf Home, Nick served as the CIO and SVP of Information Technologies for an Ohio-based national chain and spent 16 years at the Wendy’s Company deploying digital and restaurant technology initiatives to further innovation. He received his bachelor’s degree from Ohio State University.

Tim Castree, Chief Growth Officer for Leaf Home
Tim Castree Chief Growth Officer
Tim Castree

Tim is the Chief Growth Officer of Leaf Home and is responsible for overseeing all marketing and call center operations. In addition to supporting the continued growth of LeafFilter, he helps guide Leaf Home’s expansion into new categories and additional geographies.

Tim is an advertising industry veteran who has held a variety of leadership roles in advertising, media, and ad-tech companies. Prior to joining Leaf, Tim was the Digital Director for Mike Bloomberg’s 2020 Presidential campaign. He also serves as a Senior Advisor to Hawkfish, the Bloomberg-backed digital and data marketing firm. Tim is originally from Australia and earned his education from Croydon Secondary College.

Our Culture,Our Promise

Built on the trust and satisfaction of one happy homeowner after another, our team at Leaf Home is dedicated to innovation, service, and top-notch quality.

Our Today Not Tomorrow mantra is deeply rooted into everything we do. We aim to be a trusted partner in providing homeowners safety, enjoyment, convenience, and peace of mind through innovative, professionally installed solutions that protect and enhance the value of their homes.